The world has become a global village thanks to the internet platforms that have made communication easier. Platforms such as Facebook have more than a billion users worldwide, which means it would be a smart move to establish a page for your brand. This way, you can reach a wide demographic as you find and retain new clientele.
When it comes to social media marketing, it’s more than clapping a video together, a few posts, and posting one or two pictures. That said, when coming up with a Facebook page for your brand, ensure you are tactical and have a strategic plan. Your plan should help you reach a broad audience, get liked, shared, and generate leads.
Organic searches have drastically reduced due to Facebook’s efforts to provide its users with relevant content. Thus, employing strategic measures to market your brand via the brand page will build on the efforts to achieve impeccable results. Here are some tips to help you get the most out of your fan page.
As a marketer for your brand, you should ensure that you have a Facebook business page. A personal profile for your business will have its downside since you’ll miss out on promotional activities, analytics, and content creation tools.
Having a Facebook business page means that customers don’t have to send friend requests when they have inquiries about your brand. This way, your brand gains more exposure, and customers have professional contact with your business.
Optimized Profile Page
It’s imperative to ensure that your tabs are well organized and contain updated information about your business. Thus, it would help if you added tabs to your Facebook business page and organize them in hierarchical order. This way, your page visitors and potential customers can have an insight into your brand and have a smooth experience going through your page.
On that note, ensure that you also add an identifiable profile picture that is clear and easily recognizable by your audience. The picture can be a logo of your brand, and ensure the pic has the right dimensions. Using a recognizable photo ensures that people can find your brand on search results or in people’s newsfeed.
The cover photo should also engage your customers. Since the cover photo is located at the top of your brand page, it would be best to go for something more appealing and sparks the page visitor’s interest.
Call to Action Button
The good thing about having a Facebook business page is that you can add a CTA button to invoke the customers’ actions. It can be something creative that allows the user to get in touch with your business, place orders, or redirected to other pages.
The call-to-action button may be customized and linked with an address to your website. This way, you can generate more traffic to your website and market your business.
No one wants to follow a blank page or a page with few and boring posts. Thus, you should make an effort to regularly post pictures, short videos, e-catalog, and other forms of amazing content. Good visual content allows your brand to establish an online presence as users share your posts across the platform.
Your Facebook timeline should keep the page visitors busy and provide insight into what you have to offer. Ensure that you post new content and avoid duplicate posts as they may lead to few engagements.
Take time to record quality videos or invest in good photography to provide top-notch visual media on your page. You may have a ‘Watch Now’ button as your CTA with a link to more videos or occasionally choose to go live.
Ensure to engage with customers on your page by responding to comments on your posts. Go through both the positive and negative feedback and always keep it positive and professional in your response.
Jeff Morales took up a marketing degree in college. He worked in a retail company for a few years. Now, he is an advisor and a freelance SEO for various companies.