Category: Business

What Is the Buzz About Online Marketing?

What Is the Buzz About Online Marketing?

Posted on by Jeff Morales

Creative ways to earn extra income online are numerous, but there are only a few that really work. Digital marketing is part of online marketing that uses digital and internet-based technologies like desktop computers, hand held mobile phones and various other internet-based media and platforms. The easiest way to make money online is through Search Engine Optimization (SEO). This involves optimizing your web page or website for the search engines and making it accessible to the public by increasing its ranking in the search engines. This will increase traffic to your website and therefore will earn you more revenue.

One of the most effective online marketing strategies is blogging. You can start a blog and put your URL at the bottom or start with a catchy title and create exciting content for the blog to draw people in. If you do not have your own blog, you can use free blogging platform like WordPress to get started. To set up WordPress, you have to register first. Once registered, you can then plug-in your blog using the WordPress plug-in.

Another way to get started in online marketing is through social media. Social media includes Twitter, Facebook, Digg, Flickr and StumbleUpon. If you want to make your social media marketing efforts more effective, you need to optimize your profiles on these social media websites so that they show up well in the search engine rankings. You can hire a social media optimization company to do this for you or do it yourself.

Phone with social media icons.

Article marketing is another online marketing strategy that helps you market your website. This strategy works well when you write informative articles related to your business and submit them to article directories such as EzineArticles. You can also hire an expert writer to write quality articles for you that would catch the attention of readers and help your website gain exposure. Article marketing can be very time consuming and expensive, but it has proven to be very effective in the long run.

Email marketing is also a good online marketing strategy for brands looking to spread the word about their products. To be more effective, you should always aim for an opt-in list. An opt-in list means that the people who have requested for information will be given the information right away. In email marketing, you can create newsletters to be sent to your opt-in list at scheduled intervals. This way, you remind the subscribers of upcoming events or other promos and let them know how they can help you promote your product.

When you use online marketing, it is important for you to create a branding statement. Branding creates trust and loyalty between you and your potential customers. For instance, if you sell shoes, your brand should represent the essence of shoes – comfort, style, durability, etc. Alternatively, if you sell books, your brand should represent the essence of the books – convenience, value for money, etc. You need to ensure that you present your brand image in the best possible way through your website, online media and offline activities such as exhibitions and promotional events.

Join us online header.

There are many ways to generate buzz about your business. One popular technique is to hire an SEO expert who specializes in creating buzz around your business. Hire an SEO expert because he/she will know where to place your online marketing content, which keywords to use in your web pages, which social media sites to integrate with your website and much more. This kind of knowledge will help drive a lot of traffic to your website. You could also hire an online marketing agency to provide you with SEO content, website designing and online marketing consulting services for a reasonable fee. If you already know what SEO search engine optimization on-page seo off-page seo content and digital marketing consulting services are all about, you could also consider hiring these experts.

Digital marketing experts could help you create compelling content through articles, press releases, blogs, forums and more. These professionals could also optimize your website by making it easy for online users to find your website using search engines. You could hire an SEO expert who is an expert in optimizing PPC campaigns and pay-per-click advertising. With the help of this expert, you can get your website ranked well with major search engines such as Google, Yahoo and MSN. Digital marketing experts can also help you build a strong online marketing community by giving tips and advice to website owners.

Pay Per Click vs. Organic SEO: Which Is Right For You?

Pay Per Click vs. Organic SEO: Which Is Right For You?

Posted on by Jeff Morales

In every kind of business that is conducted in part or wholly online, having a steady stream of traffic is vital to business success. Without consistent incoming traffic, you will lack leads. Without leads, you don’t make sales. Traffic is the foundation of any successful online sales process.

There are two main ways to get traffic to your website’s landing pages, squeeze pages, and sales pages. Pay per click advertising and Organic SEO or search engine optimization. Pay per click advertising is running ads on one or more advertising platforms and directly paying when people click on your ads. Organic SEO is when you create content online with specific keywords so that people find your content when searching for those terms.

Both of these types of traffic have their place, but when starting out, it is best to focus on one type of traffic generation until that traffic is consistently profitable. Let’s look into the pros and cons of each type of traffic so that you can make an informed decision when it comes to which method of traffic generation is best for you.

The Benefit of Pay per Click Advertising

Pay per click or PPC, advertising’s main strengths are speed of implementation and speed of scaling. With PPC, you can get an advertising campaign set up, set a budget, and start driving traffic right away. Additionally, once your ROAS, or return on ad spend, is at a number that you’re happy with, you can increase your budget and scale to drive even more traffic.

Another benefit of PPC advertising is that most advertising platforms allow a lot of detailed targeting so that your ads get shown only to the people most likely to take the action that you require.

The Downside of Pay per Click Advertising

PPC advertising requires you to have some funds to start with. This can be anything from a few hundred to a few thousand dollars. No matter the advertising platform, it will take some time and money while you learn to tweak and optimize your ads until they are profitable and you can reinvest your profits.

The Benefit of Organic SEO Advertising

The benefit of SEO is that there is essentially no initial cost unless you pay someone else to handle it for you. You simply create content like blog posts, try to rank in the search engines for specific keywords, and free traffic will come to you from people searching for those keywords. It’s a mostly free method of traffic generation, it only requires time and effort.

The Downside of Organic SEO Advertising

SEO can be tough to learn how to rank, especially for competitive keywords. Creating content takes time and effort, and it can be a long time before you see any significant traffic to your website. Also, even when your websites are ranked, a small change to the search engine algorithms can drop your rankings overnight, halting your leads.

Which Is Right for You?

If you have significant funds to start with and want to see results right away, PPC advertising will help you grow much faster. Not only that, once you’re initial campaign is profitable and you reinvest your profits, you can scale your business incredibly quickly.

If you’re a lean startup with very little funds for ads but don’t mind patience and sweat equity, learning SEO can give you the initial boost you need. Also, the content you create can continue providing free leads for years to come. You can always add PPC advertising after that initial SEO boost hits your business.