How To Choose a WordPress Theme for Your Brand

How To Choose a WordPress Theme for Your Brand

WordPress themes are website layouts created for different types of websites. There are over a thousand WordPress websites, making it difficult for brand owners to choose a suitable one. Different WordPress websites look and work differently despite originating from the same core WordPress. The difference in appearance is a result of different themes. Here are some of the things to consider while choosing a WordPress theme for your brand:

1. Purpose of Your Site

The theme you choose should reflect the essence and message of your brand. Chose layouts and colors that attract your target audience. A website about pet products like electronic dog doors should likely have a bright and playful theme, and you’ll see that the site designers at The Pampered Pup did an excellent job conveying that. Other themes might appear suitable and eye-catching, but they are hard to read; this goes with dark modes. Thus ensure the theme you choose conveys the right message for your brand and suits the target audience.

2. Your WordPress Skills

The theme you choose should fit your WordPress skills, considering that WordPress themes are available for users in all skill levels. In cases where you have to customize and manage your site, ensure you choose theme features that have tools that will enable you to do so. One of the tools is a page builder, enabling you to develop a creative and attractive website.

3. Simplicity

Keep your theme simple; this enables easy maintenance and makes it easy for your visitors to use. Free and premium themes come with many options and eye-catching fonts; choose themes that have easy to read fonts and have the ability for customization. Choose simple themes with striking images that will attract visitors and will not distract them from your content.

4. Pros and Cons of Free and Premium Themes

A free WordPress theme functions and is compatible when you are on a budget and avoiding extra cost. But the free WordPress has no customization, and the developers do not offer user support and upgrades. When using a premium WordPress theme, you will incur some costs, but the system has upgrades and support. The premium themes are also open to customization, and therefore you can customize them to fit your brand’s need.

5. Select a Responsive Theme

Ensure you pick a theme that is mobile responsive to make it accessible to screens of different sizes. This is because most people use mobile phones to access the websites; therefore, the responsive theme will enable users to interact with your site and connect to your brand.

6. Features That You Need

You should have a list of the features you need in your website and the theme layout you want; this goes hand in hand with your brand. Having all this written, you will choose the correct theme that contains the features that you need.

7. The Look That You Want

Being a brand owner, you have in mind the type of look you want for your website, which can be specific to fit the brand logo. While selecting the theme, you will filter by color and style to fit your needs. You will consider what you will be posting on your website to choose the correct design theme. 

Conclusion

One of the most important decisions to make for your brand is choosing a theme. Choosing your brand’s correct theme will portray the message with attractive content and put your brand in light. The theme you choose should be simple enough, easy to use and maintain, and eye-catching to attract visitors. The brand’s goals should always be in your mind to select the right WordPress theme for your brand.

How To Get The Most Out Of Your Brand’s Facebook Fan Page

How To Get The Most Out Of Your Brand’s Facebook Fan Page

The world has become a global village thanks to the internet platforms that have made communication easier. Platforms such as Facebook have more than a billion users worldwide, which means it would be a smart move to establish a page for your brand. This way, you can reach a wide demographic as you find and retain new clientele.

When it comes to social media marketing, it’s more than clapping a video together, a few posts, and posting one or two pictures. That said, when coming up with a Facebook page for your brand, ensure you are tactical and have a strategic plan. Your plan should help you reach a broad audience, get liked, shared, and generate leads.

Organic searches have drastically reduced due to Facebook’s efforts to provide its users with relevant content. Thus, employing strategic measures to market your brand via the brand page will build on the efforts to achieve impeccable results. Here are some tips to help you get the most out of your fan page.

Strictly Business

As a marketer for your brand, you should ensure that you have a Facebook business page. A personal profile for your business will have its downside since you’ll miss out on promotional activities, analytics, and content creation tools.

Having a Facebook business page means that customers don’t have to send friend requests when they have inquiries about your brand. This way, your brand gains more exposure, and customers have professional contact with your business.

Optimized Profile Page

It’s imperative to ensure that your tabs are well organized and contain updated information about your business. Thus, it would help if you added tabs to your Facebook business page and organize them in hierarchical order. This way, your page visitors and potential customers can have an insight into your brand and have a smooth experience going through your page.

On that note, ensure that you also add an identifiable profile picture that is clear and easily recognizable by your audience. The picture can be a logo of your brand, and ensure the pic has the right dimensions. Using a recognizable photo ensures that people can find your brand on search results or in people’s newsfeed.

The cover photo should also engage your customers. Since the cover photo is located at the top of your brand page, it would be best to go for something more appealing and sparks the page visitor’s interest.

Call to Action Button

The good thing about having a Facebook business page is that you can add a CTA button to invoke the customers’ actions. It can be something creative that allows the user to get in touch with your business, place orders, or redirected to other pages.

The call-to-action button may be customized and linked with an address to your website. This way, you can generate more traffic to your website and market your business.

Post Frequently

No one wants to follow a blank page or a page with few and boring posts. Thus, you should make an effort to regularly post pictures, short videos, e-catalog, and other forms of amazing content. Good visual content allows your brand to establish an online presence as users share your posts across the platform.

Your Facebook timeline should keep the page visitors busy and provide insight into what you have to offer. Ensure that you post new content and avoid duplicate posts as they may lead to few engagements.

Take time to record quality videos or invest in good photography to provide top-notch visual media on your page. You may have a ‘Watch Now’ button as your CTA with a link to more videos or occasionally choose to go live.

Ensure to engage with customers on your page by responding to comments on your posts. Go through both the positive and negative feedback and always keep it positive and professional in your response.

Pay Per Click vs. Organic SEO: Which Is Right For You?

Pay Per Click vs. Organic SEO: Which Is Right For You?

In every kind of business that is conducted in part or wholly online, having a steady stream of traffic is vital to business success. Without consistent incoming traffic, you will lack leads. Without leads, you don’t make sales. Traffic is the foundation of any successful online sales process.

There are two main ways to get traffic to your website’s landing pages, squeeze pages, and sales pages. Pay per click advertising and Organic SEO or search engine optimization. Pay per click advertising is running ads on one or more advertising platforms and directly paying when people click on your ads. Organic SEO is when you create content online with specific keywords so that people find your content when searching for those terms.

Both of these types of traffic have their place, but when starting out, it is best to focus on one type of traffic generation until that traffic is consistently profitable. Let’s look into the pros and cons of each type of traffic so that you can make an informed decision when it comes to which method of traffic generation is best for you.

The Benefit of Pay per Click Advertising

Pay per click or PPC, advertising’s main strengths are speed of implementation and speed of scaling. With PPC, you can get an advertising campaign set up, set a budget, and start driving traffic right away. Additionally, once your ROAS, or return on ad spend, is at a number that you’re happy with, you can increase your budget and scale to drive even more traffic.

Another benefit of PPC advertising is that most advertising platforms allow a lot of detailed targeting so that your ads get shown only to the people most likely to take the action that you require.

The Downside of Pay per Click Advertising

PPC advertising requires you to have some funds to start with. This can be anything from a few hundred to a few thousand dollars. No matter the advertising platform, it will take some time and money while you learn to tweak and optimize your ads until they are profitable and you can reinvest your profits.

The Benefit of Organic SEO Advertising

The benefit of SEO is that there is essentially no initial cost unless you pay someone else to handle it for you. You simply create content like blog posts, try to rank in the search engines for specific keywords, and free traffic will come to you from people searching for those keywords. It’s a mostly free method of traffic generation, it only requires time and effort.

The Downside of Organic SEO Advertising

SEO can be tough to learn how to rank, especially for competitive keywords. Creating content takes time and effort, and it can be a long time before you see any significant traffic to your website. Also, even when your websites are ranked, a small change to the search engine algorithms can drop your rankings overnight, halting your leads.

Which Is Right for You?

If you have significant funds to start with and want to see results right away, PPC advertising will help you grow much faster. Not only that, once you’re initial campaign is profitable and you reinvest your profits, you can scale your business incredibly quickly.

If you’re a lean startup with very little funds for ads but don’t mind patience and sweat equity, learning SEO can give you the initial boost you need. Also, the content you create can continue providing free leads for years to come. You can always add PPC advertising after that initial SEO boost hits your business.