Are you an “Expert” in your field?
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STOP and learn

This has to be one of the hardest questions to answer. How do you answer it truthfully to those around you without sounding arrogant? “I am an expert. Yes, I know more than everyone around me about my preferred subject … Read more about this…

How do Headlines Fail?
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Internet Marketing Guru

Of course it does! The idea that just any old headline will work for your page or article is just absurd. You wouldn’t tell anyone that asked what you do for a living that you just “work” as an answer. At a network event when asked the same question, you wouldn’t say “just some stuff between 9 and 5″. The way a headline is written is your opener to invite others to read your information. If the opener is boring, or has no meaning for the reader, they won’t read the article at all.

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Angry Birds Live – Viral Video
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This video is a prime example of using a prior viral event, Angry Birds, to promote a brand.  T-mobile did a great job of bringing the game to life in this video.  If you every wanted to play a video … Read more about this…

Marketing In a down economy – Revisited
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ideas

I wrote this article a while ago While I was working at JH Studios.com.  The advice there is still good after all these years! Recession got the phones on hold? Have you heard the sound of silence yet? You know, … Read more about this…

Do we fear change in our marketing?
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carlyflorina

I found a great little video that really puts a point on our fear of change.  Fear of change can effect us all in our work.  ”The last campaign worked great for me….I should just do the same thing again.” … Read more about this…