Some of the best rules to follow when optimizing a web site for search engines are easy to follow, but sometimes difficult to accomplish. With every search engine there is another algorithm to follow, so you need to understand which search engine you are targeting. This may not seem like it is necessary, as all search engines feed off of the same network of databases. It’s after they receive the data that they follow their own logic.
Dealing with such things as keyword density, stuffing, title tags, img tags, tool tips, and other techniques for optimization can be time consuming but effective. Like, with all things, you can do anyone of these things to excess and grant yourself penalties.
One of the most common methods of over optimization is keyword stuffing. This is the practice of using a set of keywords over and over again on a page to the point where the density for the phrase is extremely high. The recommended density’s about seven percent of the total amount of words on page. If you go higher than that you can possibly get a penalty for this action. The penalties can be as harsh as DE-indexing of the offending page or even the entire site. An example of this practice is Using the word “marketing” in the title of the page four times, and in the meta keywords eight times, and in every img title tag, and every link title tag and over 25% of the words on the page.
This is an extreme example, but illustrates the point of stuffing a key phrase on a page. If the over stuffing of a phrase doesn’t remove you from the search engine listing, the legibility of the landing page will be difficult for the reader to comprehend. If you had set up a PPC campaign and had it pointed to the same landing page that was stuffed this way, you could be reported and the company you have the account with can cut off the campaign. This could be the end of a marketing campaign.
So in order to bypass all the bad techniques of over optimizing a page, the one great truth is to make good content for a web site that will rank well for search terms, is to write good informative content. This seems to be one of the first things SEO specialist seem to forget when they talk about optimizing.
One of the things always talked about is keyword density: “don’t go over this percentage” or you will be penalized. This can be avoided by writing content you would like to read. If you don’t like to read the same word over and over again, don’t write it. Write content, as you would talk with your customers, or readers. This will gain you a following as well as back links, which are better for your SEO than anything else out there. You will get a better ranking when your content and your SEO match.
A great example of the type of content that works well for SEO as well as for the consumer is the web site Http://www.videocopilot.net . This web site is about Adobe After Effects and video tutorials for this software. The site is well optimized for each and every article for the blog, as well as each video. The on page content matches the keywords and is not overly stuffed for any one key phrase or term.
The content is well thought out and informative to the reader, and gains many back links because of it. If you look for after effect tutorials in Google or the other search engine, they are always at or near the top of the results.