marketing

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article writing

  • How do Headlines Fail?

    Of course it does! The idea that just any old headline will work for your page or article is just absurd. You wouldn't tell anyone that asked what you do for a living that you just "work" as an answer. At a network event when asked the same question, you wouldn't say "just some stuff between 9 and 5". The way a headline is written is your opener to invite others to read your information. If the opener is boring, or has no meaning for the reader, they won't read the article at all.

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  • Article Writing – A Dead Art?

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