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Is Timing your post Important?

I know I have worked on posts that were great information in my opinion, only to have someone else release a very similar article just hours before my scheduled publishing. OI!  So what to do about this small problem. Is it a problem though?

Not really.  It shouldn’t take much time in your day worrying about.  It should be released as you you see fit, when you see fit.  Unless you are a site that depends on having the latest breaking news, say a TMZ style site, the only timing you should worry about it is what time of day, and what day of the week to release your news. 

Knowing when the best time publish is very important in your marketing, not if you have a similar idea to publish.  If you have not been paying attention to your metrics on readership, shame on you!  If you don’t watch how traffic flows on your site, and the time of day it has the best traffic, you are losing out on a lot of opportunity.  This follows with Twitter and Facebook as well.  Post at the wrong time and you will get buried in the rush of other posts and tweets, or even worse… never seen.

In an article by Dan Zarrella over at ProBlogger, he shows some great data he has collected for his site and how timing is everything.  This data collected is very important to your success online.  The data he collected, even though it’s based on his site, should be collected on your site as well.  Find your sweet spot and schedule your publishing times around this and you will see an up tick in your readership and responses and re-tweets.

 

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6 comments

  1. You are right about the content Shannon. I was having this same discussion with someone else earlier today.

    I don’t always understand what some people are sharing, those “how to” posts that is. So I might have to read the same post 10 different times before I understand it. If it’s a news site that’s different but people will be sharing the latest, that can’t be helped.

    I researched last year the different times you should be tweeting your content and sharing stuff on Facebook as well. It’s all different for each person so researching is best so you’re not just putting it out there and no one is seeing it. Defeats the purpose wouldn’t you agree.

    Good post and I’ll have to stop by Problogger and read what they had to share on this topic as well.

    Thanks Shannon and hope you’re having a wonderful day!

    ~Adrienne
    Adrienne recently posted…What Is A Slug And Why Should You CareMy Profile

  2. You are right about the content Shannon. I was having this same discussion with someone else earlier today.

    I don’t always understand what some people are sharing, those “how to” posts that is. So I might have to read the same post 10 different times before I understand it. If it’s a news site that’s different but people will be sharing the latest, that can’t be helped.

    I researched last year the different times you should be tweeting your content and sharing stuff on Facebook as well. It’s all different for each person so researching is best so you’re not just putting it out there and no one is seeing it. Defeats the purpose wouldn’t you agree.

    Good post and I’ll have to stop by Problogger and read what they had to share on this topic as well.

    Thanks Shannon and hope you’re having a wonderful day!

    ~Adrienne

  3. You are right about the content Shannon. I was having this same discussion with someone else earlier today.

    I don’t always understand what some people are sharing, those “how to” posts that is. So I might have to read the same post 10 different times before I understand it. If it’s a news site that’s different but people will be sharing the latest, that can’t be helped.

    I researched last year the different times you should be tweeting your content and sharing stuff on Facebook as well. It’s all different for each person so researching is best so you’re not just putting it out there and no one is seeing it. Defeats the purpose wouldn’t you agree.

    Good post and I’ll have to stop by Problogger and read what they had to share on this topic as well.

    Thanks Shannon and hope you’re having a wonderful day!

    ~Adrienne

  4. Adrienne,

    Glad to hear from you as always! Please do read the article over at Problogger, he makes some great points with his data. Like you say though, it’s all relative to each blog and person as to the timing, but finding the right mix for you takes some time and research.

  5. Hi Shannon,
    I will have to check out Dan’s post over at Problogger to learn more about this. I have also been doing testing to see when the best time to send my newsletter.

    I have been sending them on Saturday early afternoon thinking that people may be more likely to open them when they are not working.
    Justin Mazza recently posted…— Dieting and Exercise: The Ultimate Balancing Act —My Profile

  6. I have just started getting good data for my releases. It seems 7-8 am and 5-7 pm M-F and 8am Sat on Sunday. We will see if this works out for me or how I need to change it in a month or so.

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