To pen or not to pen?

This is one of the old questions in any business.  Do you buy a bunch of inexpensive logo imprinted pens, or go for a bit more expensive version and buy less of them?  Is the pen the right trade show item for you to get?  What other options are out there for you to look at?

Thanks for the memories….

The most important thing to remember about trade show items (promotional items) is to make them either plentiful or memorable.  If you are lucky BOTH!  This is the holy grail of marketing products!  The more give away items you….well, give away, the better.  Your name in more hands is always a good way to advertise, but what if they just collect the prize and never use it?  That means you wasted your money and you name is in a deep deep junk drawer some where in limbo.  The trick is to make the item USABLE as well as memorable. Pens, Jar openers, pizza cutters, refrigerator magnets….these have everyday uses that will keep your name in front of your customer all the time.