Who is your perfect customer?
many companies today market to the whole world, and with large advertising budgets they can do this. Last year alone Coke-a-Cola spent almost 1.1 billion dollars on marketing alone.
I know this is out of most of our ranges, so we have to understand how the customers brain works in order to capture the perfect customer.
The “Perfect Customer” is just that. For every business, and business owner it is defined differently. If you look into the past and see for yourself with whom you have liked to do business. This is most likely your “Perfect Customer”.
So how do I find the “Perfect Customer”?
Finding the perfect customer is actually fairly easy in the scheme of things. It just takes some thinking. Thinking like your perfect customer does. you need to ask yourself a few questions, plug in the answers, and set up your new marketing ideas and then test them out. here are a few questions to get you started.
- What pain are they having?
- How can you make the pain go away?
- What is it that will make them understand the pain better?
- What will build trust with this person?
- How can you remove risk to them?
These are just a few of the questions that you have to answer for your customer in your marketing campaign. Don’t get caught up in telling your customer that “You’re the best in town…” as this can be the first thing they ignore, and it wastes your resources. These statements are best left for your other customers to give you in a testimonial.
How will the internet help?
Never before in the history of mankind has a way been there for a business to reach out and communicate with so many potential clients at one time, at the customers leisure.
All advertising before, and still in practice, is based on interrupting what your client is doing to listen to your pitch. With the internet and its many avenues to the customer, you don’t have to interrupt them anymore. Your message is right in front of them, right when they are looking for your services. They WANTED to find your services, now they are looking for information about how you can fix their pain.
Show them how you can help!
