This has to be one of the hardest questions to answer. How do you answer it truthfully to those around you without sounding arrogant? “I am an expert. Yes, I know more than everyone around me about my preferred subject … Continue reading 
Bob looked at me and said , “If I could have stayed and talked with my clients and potential customers longer I would have, but there is only 24 hours in a day. I don't know how others in the same business made more sales, or larger ones. I thought we did everything pretty much the same way. Same sales pitch and products.” Continue reading 
Of course it does! The idea that just any old headline will work for your page or article is just absurd. You wouldn't tell anyone that asked what you do for a living that you just "work" as an answer. At a network event when asked the same question, you wouldn't say "just some stuff between 9 and 5". The way a headline is written is your opener to invite others to read your information. If the opener is boring, or has no meaning for the reader, they won't read the article at all. Continue reading