Author Archives: Marketing Doctor
Google Panda Infographic
This has to be one of the best ways I have found to explain the Panda Update by Google. Take a look at it. Understanding the update will be easier after looking though this one. The funny thing is, it pretty much states what I have always been preaching in SEO circles….good content, no gaming, and a good following are what it takes to get to the top of the ranks. Continue reading
How long should an Article be?
As I sit and write this article the irony is not lost on me that I have no idea of how long this article will be. There are as many opinions of this subject, as there are writers of blogs, … Continue reading
Are you an “Expert” in your field?
This has to be one of the hardest questions to answer. How do you answer it truthfully to those around you without sounding arrogant? “I am an expert. Yes, I know more than everyone around me about my preferred subject … Continue reading
The Traveling Salesman
Bob looked at me and said , “If I could have stayed and talked with my clients and potential customers longer I would have, but there is only 24 hours in a day. I don’t know how others in the same business made more sales, or larger ones. I thought we did everything pretty much the same way. Same sales pitch and products.” Continue reading
How do Headlines Fail?
Of course it does! The idea that just any old headline will work for your page or article is just absurd. You wouldn’t tell anyone that asked what you do for a living that you just “work” as an answer. At a network event when asked the same question, you wouldn’t say “just some stuff between 9 and 5″. The way a headline is written is your opener to invite others to read your information. If the opener is boring, or has no meaning for the reader, they won’t read the article at all. Continue reading
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