Author Archive

Join the forum discussion on this post Who is your perfect customer? many companies today market to the whole world, and with large advertising budgets they can do this. Last year alone Coke-a-Cola spent almost 1.1 billion dollars on marketing alone. I know this is out of most of our ranges, so we have...
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To Click or not to Click? One of the biggest questions in marketing today is whether on not to use PPC campaigns for advertising a business.  In order for me to give you a good idea of which is good for you I have to explain both in a little bit of detail. PPC:...
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Join the forum discussion on this post The first seminar in my series of four ( RMS beginners course #1 New ideas for your marketing! ) is now complete! Thank you all for coming to the first of a series of four seminars.  I enjoyed discussing the topics with avidly enthusiastic students.  Please feel...
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Join the forum discussion on this post Announcing Hippocampus Marketing Seminars: Replicable Marketing Systems Seminar #1: New ideas for your marketing! In this course you will learn who REALLY owns your business, as well as why. How a simple question can increase your sales. How to identify your perfect customer. How to set up...
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Join the forum discussion on this post To pen or not to pen? This is one of the old questions in any business.  Do you buy a bunch of inexpensive logo imprinted pens, or go for a bit more expensive version and buy less of them?  Is the pen the right trade show item...
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Join the forum discussion on this post Hi everyone! My name is Shannon Smith, and I will be your guide to new ways of thinking about your marketing.  You probably are asking yourself  “Who is this guy, and what does he mean with that title?”.  I’m sure you are doing just that, right now....
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