Are you an “Expert” in your field?

STOP and learn

This has to be one of the hardest questions to answer. How do you answer it truthfully to those around you without sounding arrogant? “I am an expert. Yes, I know more than everyone around me about my preferred subject … Continue reading

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The Traveling Salesman

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Bob looked at me and said , “If I could have stayed and talked with my clients and potential customers longer I would have, but there is only 24 hours in a day. I don’t know how others in the same business made more sales, or larger ones. I thought we did everything pretty much the same way. Same sales pitch and products.” Continue reading

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How do Headlines Fail?
Marketing Doctor

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Of course it does! The idea that just any old headline will work for your page or article is just absurd. You wouldn’t tell anyone that asked what you do for a living that you just “work” as an answer. At a network event when asked the same question, you wouldn’t say “just some stuff between 9 and 5″. The way a headline is written is your opener to invite others to read your information. If the opener is boring, or has no meaning for the reader, they won’t read the article at all. Continue reading

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Article Writing – A Dead Art?

Why aren’t you writing? One of the most terrifying prospects for the person assigned to writing for the company blog, or for the content of the web sites pages is starting.  Yup! Starting.  Sitting ans starring at a blank screen … Continue reading

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Facebook for Business Seminar is Over?

As I finish up my latest seminar,  I am of the mind to look back at the ones I have done so far.   Everyone should review their performance after doing one of these events, but I am talking about looking … Continue reading

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